Potato was a British television production company. It was a subsidiary of ITV Studios, established in March 2013. The company produced TV shows such as The Chase, Ninja Warrior UK and CelebAbility.
In October 2025, ITV officially announced that Potato would cease to exist and be folded into a newly formed ITV Studios division. The label would also inherit the catalogue of its former sister company 12 Yard. The label was launched as Bright Entertainment in January 2026.
List of TV Programming Programme Channel Years Notes The Chase ITV 2013–2026 Inherited from ITV StudiosEpisodes from 2026 onwards are produced by Bright Entertainment The Big Reunion ITV2 2013–14 3 series Four Weddings Sky Living 2013 1 series Britain's Secret Treasures ITV 2 series Britain's Secret Homes 2014 1 series I Never Knew That About Britain 1 series Fearne and McBusted ITV2 One-off special Blue Go Mad in Ibiza 2015 1 series Autopsy: The Last Hours of... Channel 5 2014– 3 series Autopsy USA: The Last Hours of... Reelz 7 series; American version of the show Paddington 24/7 Channel 5 2016– 4 series Breaking The Band Reelz 2017– 4 series Ninja Warrior UK ITV 2015–2022 6 series Bear Grylls Survival School CITV 2016– 2 series Paul O'Grady: The Sally Army & Me BBC One 2016 1 series; joint production with Olga TV Go for It ITV 1 series My Favourite Sketch Gold 2018 1 series Devon and Cornwall Cops ITV 2017 1 series CelebAbility ITV2 2017–2023 7 series Ferne McCann: First Time Mum ITVBe 2017– 6 series Sam & Billie Faiers: The Mummy Diaries 2016–2021 8 series Cannonball ITV 2017 1 series Straight Talking Sky One 2019– 2 episodes Winning Combination ITV 2020–2021 2 series Moneyball 2021–2023 2 series; joint production with Possessed Sitting on a Fortune 2 series; joint production with Possessed The Finish Line BBC One 2023-2025 3 series and Christmas celebrity spin-off; joint production with Nice One ProductionsSeries 4 onwards is produced by Bright Entertainment Celebrity Puzzling 5 2025 Revival of 12 Yard series Puzzling; joint production with Wheelhouse StudiosSeries 2 onwards is produced by Bright Entertainment Bullseye ITV 2025 Second revival series, inherited from 12 YardTaken over by Bright Entertainment for its second series
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