Frijj (stylised as FRijj) is a brand of milkshake sold mainly in the United Kingdom. Today it is produced by Müller. It was first launched in 1993 by Dairy Crest. Frijj is sold in five permanent flavours: strawberry, chocolate, banana, fudge brownie and cookie dough.
History It was developed at the Dairy Crest development centre at the Crudgington creamery in Shropshire in 1991, which opened in 1974.Shropshire Star Tuesday 22 June 1999
Limited editions There have also been numerous limited edition flavours. Since July 2003, some have featured characters from The Simpsons, in marketing campaigns. Other limited edition flavours include custard, caramel, raspberry doughnut, Jaffa Cake, banoffee pie, vanilla, white chocolate, chocolate mint, cookies and cream and Irish coffee.
A thicker version of Frijj was launched in 1998 called 'Frijj Extreme', available in two flavours – white chocolate and milk chocolate. Since 27 December 2015, Frijj has been produced by Müller Milk & Ingredients following the sale by Dairy Crest of their milk business to Müller.
Sizes As of 2023, Frijj is sold in 330ml bottles. Originally sold in 500ml bottles this was reduced to 471ml then 400ml. It is also available in 950ml bottle sizes. 330ml bottles for all flavours but 950ml bottles are only available in strawberry, Chocolate fudge brownie and cookie dough flavour currently.
Flavours Flavour Special Availability Note(s)Chocolate1993–Also available in Grab & Go bottlesStrawberry1993–Also available in Grab & Go bottlesBanana1998–Chilla Vanilla July 1999–Mount CaramelNovember 2000– Chocolate Fudge Brownie2003–Also available in Grab & Go bottlesRaspberry2006–February 2007Toffee CaramelMarch–September 2007Chocolate OrangeSeptember 2007–October 2008Chocolate MintMay 2008–?VanillaaaaarghhJuly 2008–July 2009Cookie DoughApril 2009–April 2010 / September 2013–Caramel CheerFor the 2010 FIFA World CupApril–August 2010Cookies & CreamLimited EditionJuly 2010–April 2012Raspberry Jam Doughnut"The Incredible" RangeAugust 2011–November 2012Formerly known as the "Circus" rangeHoneycomb Choc SwirlAugust 2011–Sticky Toffee PuddingCreamy Banoffee Pie Caramel LatteMay 2013–Not part of the "Circus" rangeVanillaLimited EditionSeptember 2011 – 2014Honeycomb Choc SwirlSupreme RangeApril 2015– Re branded from the "Circus" range.White Choc Raspberry SwirlSupreme RangeApril 2015–April 2016Milky SurpriseSupreme RangeApril 2015-May 2018Re branded from the "KL" collectionSticky Toffee PuddingSupreme RangeApril 2015– Strawberry CheesecakeSupreme RangeMay 2016– Loaded Choc OrangeLimited EditionMay 2016–MmmMango & Passion Fruit40% Less SugarMay 2016–Choco-HazelnutMarch 2017–White Choco & PistachioLimited EditionJuly 2017–Irish CoffeeLimited EditionOctober 2017–After Dinner Chocolate Mint Limited Edition February 2019-Chocolate BananaLimited EditionAugust 2019- Salted Caramel FrappeLimited Edition2026-
Sponsorship and campaigns Frijj is well known for its high-profile sponsorship campaigns, the most famous of which was the association with television show Big Brother, the sponsorship lasted for one series during 2003. Around the same time, Frijj was the main sponsor of ill-fated dating show Elimidate hosted by ex Atomic Kitten singer Kerry Katona; the sponsorship of the show ceased at the end of its run in 2003.
July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency Grey London, which parodied 1950s horror film The Blob. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced.
In August 2009, it was revealed that Frijj were going to be the new sponsors of Soccer AM, a weekly football based programme produced by British Sky Broadcasting, after signing a £2 million sponsorship deal. Frijj also sponsor Morden & District Sunday Football League team Epsom Downs FC.
The 2011 "circus" flavours each had their own animal mascot appearing on the packaging; Magnus Monkee (monkey), Pablo Pooch (dog), Hugo Meeow (tiger), The Great Lazaro (rabbit) and Captain Roary (lion), animals commonly found in traditional circuses, to fit in with that range's theme.
Thorpe Park promotion In 2012, Frijj ran an on-pack promotional campaign linked to Thorpe Park, with special packaging featuring the theme park branding.
Criticism
Liverpool City Council started a campaign against sugary drinks in May 2016. The campaign entitled “Is your child’s sweet tooth harming their health?”, names Lucozade as the worst offender, with 62 grams of sugar in a 500ml bottle, followed by Coca-Cola. Frijj chocolate milkshake was the third most sugary drink identified with 50.8 grams in a 471ml bottle.
References
External links Official Website